“Ask Charlie,” in which customers like you ask business-solution related questions of Charlie Kemmerer, MCG’s Vice-President of Front Office Solutions.

Question:

Dear Charlie:

Now that we've gotten our sales process nailed down and begun using snazzy CRM software to help us meet our goals, the next issue is how to get more leads in the system for our salespeople to work with, and to manage those leads effectively and measurably. Can CRM help?

          Marketing in Michigan.

Dear Marketing:

Of course! (Did you really think I might say NO?) CRM can absolutely improve marketing performance. CRM systems often incorporate marketing functions like campaign management, customization of offers and communications, and response tracking. These capabilities plus enhanced business intelligence can help marketers streamline their process and measure their efforts. And as leads become customers, users can benefit from insight into the entire lifecycle on the customers being served. Good luck!

Email Charlie at cidziak@mcginc.com for a FREE copy of the "Top Ten Questions to Ask Your CRM Vendor" white paper.

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