“Ask Charlie,” in which customers like you ask business-solution related questions of Charlie Kemmerer, MCG’s Vice-President of Front Office Solutions.
Question:
Dear Charlie: We send out monthly email blasts to our current and potiential customers to notify them of our updated inventory listings and new sale items. Is there a way to measure how successful these blasts are to our customers?
Signed Marketing in Michigan
Answer: Dear Marketing: SalesLogix is now integrated with EmPulse Technologies, to enhance your e-mail marketing capabilities. For a very low fee, you will now have the ability to design your marketing email blasts as a campaign and track who receives, opens and looks at them. You can also design these campaigns to measure interest in a specific area, validate how popular your products are or just export results through an online question or survey. Empulse offers a simple step-by-step process to build, launch, monitor and track responses. This will in turn improve your company?s sales by providing instant market research and data for your sales staff to do follow up. Happy marketing!
Email Charlie at ckemmerer@mcginc.com for a FREE copy of the "Top Ten Questions to Ask Your CRM Vendor" white paper.
Got a question for Charlie? Let us know
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